Magnificence is filled with contradictions. No-makeup-makeup, the bare manicure—the tendencies of yore are supposed to seem like you’re not carrying something in any respect (regardless that you most positively are). The attract of the no-liner lip liner is its undetectability.
These are the pencils I attain for after I need to subtly amplify my lips’ fullness—no needles required—and obtain a consequence so pure, some may suspect I’ve opted for filler. The true check is easy: After making use of any pencil in my assortment, do my lips merely look a bit plumper, or is the liner itself apparent? I think about myself one thing of an authority right here, having spent years perfecting my lineup of natural-looking lip liners. Whereas playful experimentation is actually on the rise, no-liner lip liners stay the right complement to a daring, smoky eye or a pop of blue shadow.
Vogue’s Favourite Pure-Trying Lip Liners
The rise of the refined lip liner is actually a departure from the extra contrasting liner seems to be of the early aughts and 2010s—which might admittedly be intimidating for on a regular basis put on. The 2020s, nonetheless, has discovered resonance with make-up as a type refined enhancements. Suppose: pure skin-tone shades for contoured over contrasted pouts, and even blurred finishes; as evidenced by one in every of my favourite 2025 debuts from Advantage.
“Lip liner felt like a class ripe for our explicit model of disruption–a traditional product with ache factors that are inclined to make it intimidating for the common shopper,” Advantage’s chief advertising and marketing officer Aila Morin tells Vogue. The concept of their new lip liner is that its extremely simple to make use of, designed with versatility in thoughts. “Our sheer liner is really unimaginable to mess up, regardless of how a lot you are feeling you don’t know how you can do make-up. It’s extra forgiving and simpler to play with–you may define, overline, or fill in lips completely–there’s no mistaken manner to make use of it.”
Since, two of my favourite make-up artists—Mary Philips and Katie Jane Hughes—have launched their very own choices that turned immediate make-up bag staples. Phillips’s peptide-packed wood pencil and Hughes’s retractable chubby liner require no skilled artist’s contact to grasp—each aiming to reinforce the pure lip form. Different choices by Rhode, Refy, and Dior which as a substitute of the sheer coloration offered by Advantage—which movie star make-up artist Joel Vasquez describes as a translucent end by softly outlining the lips whereas enhancing your pure lip coloration—lean into the contoured end; which, per Vasquez, work “so as to add depth and form, emulating pure shadows to realize fuller, extra outlined lips with out noticeable strains.”





